Jaguar Land Rover and SAIC UK
Road to Design
2015 – 2019
B2C
Automotive UX
Embedded Systems
Multilingual UI
My career began in the British automotive industry, working across Jaguar, Land Rover, and MG. I started as a front-end engineer building in-car interfaces, before gradually shifting toward product and UX design — ultimately finding my calling in design.
Role & responsibilities
I worked on digital instrument clusters, infotainment systems, and advanced concept interfaces, blending hardware constraints with elegant user experiences.
An example shot of Jaguar I-Pace charging screen I created. Now in production on all vehicles.
Key achievements
In-car interface localisation for 31 languages
Led localisation and language database design to support global vehicle deployment. Built custom text management tools and developed a deep intuition for microcopy and space-constrained content design.
Custom text management solution UX design to manage 31 languages for in-car displays.
Next-gen infotainment prototypes
Created early concepts for the Phone, Home, and Messaging systems now in production. Prototyped and tested future infotainment experiences while embedded at JLR’s R&D centre in Oregon.
Next-gen infotainment screen example that replaced the infamously poor prior generation display.
Augmented reality head-up displays and gesture control
Designed and tested next-generation UX for AR navigation and gesture recognition in JLR vehicles. Spent 3 months conducting usability studies to evaluate new interaction models.
Concept work on augmented reality navigation directions projected onto your windscreen.